Ethics and luxury product consumption

Whilst research in this area is only recently emerging, studies have also suggested that consumers in higher income brackets are more accepting of unethical consumption Eide, under review.

This suggests that when it comes to consuming luxury goods, people discard concerns about ethics and indulge themselves in the prestige, social status, and emotional pleasure and rewards afforded by such items. Research on ethical consumption of luxury goods has identified that although consumers generally have a positive attitudes towards ethics, they do not necessarily translate this into action.

This suggests that as people improve their financial standing, their desire for status symbols and indulgent emotional satisfaction offered by luxury goods like high end fashion items increases, and overrides altruistic and ethical concerns. Such luxury goods offer prestige and emotional value, rather than functional utility Dubois and Duquesne, Therefore, this attitude-behaviour gap in relation to ethical consumption is higher for luxury goods.

Ethical luxury?

Luxury goods refers to a wide range of products such as haute couture clothing, as well as accessories like perfume, jewellery, and watches; and also items like cars, champagne, and crystal. This suggests that there is a need to engage consumers in ethical and sustainable luxury — yet sustainable luxury is a concept that has only recently emerged Gonzalez, Interestingly, research has also shown that the influence of attitudes, and personal values has a weaker effect on consumption behaviour in relation to luxury goods Davies et al.

Whilst for some people, clothing does not constitute FMCGs, the availability of mass produced and very affordable clothing in the marketplace certainly suggests that some clothing lines could be considered as such.

Ethical consumption is becoming an ever more important consideration for people in modern societies. Sources and further reading Spring Update: Awareness of the environmental impact of mass consumerism, the throwaway society, and demands for constantly changing fashions has increased considerably in recent years.

This phenomenon is known as the attitude-behaviour gap Carrington et al. This raises an ethical dilemma — is it acceptable to discard concerns about ethics if the emotional and status rewards for consuming luxury goods such as a fur coat are high? However, recent research on ethical consumption has branched out into considering other forms of products and services, and this blog focuses on one area that has generated considerably attention recently, ethical luxury.

Preference for ethical and sustainable luxury goods by Millennials worldwide 2017

Updated Tuesday 22nd October Can you live a life of luxury - and still claim to be living an ethical life? Moreover, perhaps the onus is on producers of luxury goods to ensure they engage in more ethical production and marketing activities given the propensity for people to discard concerns about ethics when buying luxury products.But luxury goods are rarely just about the product.

People do want good design and craftsmanship, and high quality ingredients and materials. But they pay a premium for something more than that. Abstract. This article explores the extent to which consumers consider ethics in luxury goods consumption.

In particular, it explores whether there is a significant difference between consumers’ propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury.

This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature.

First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through. Research on ethical consumption of luxury goods has identified that although consumers generally have a positive attitudes towards ethics, they do not necessarily translate this into action.

This phenomenon is known as the attitude-behaviour gap (Carrington et al. ). Ethical consumption is a growth killarney10mile.com take Fairtrade as an example, in the UK, sales of products carrying the Fairtrade label topped £ m in ; a substantial year-on-year increase from £m in This article explores the extent to which consumers consider ethics in luxury goods consumption.

In particular, it explores whether there is .

Download
Ethics and luxury product consumption
Rated 4/5 based on 36 review